ah choo

as you’ve all heard by now, h&m announced their next designer collaboration collection: with one well-worshiped jimmy choo.

the line debuts in fall and will feature shoes and bags by the designer, as well as a menswear collection. as well – in a rather unexpected twist – the designers will include a clothing line purposed to complement the shoes. i can only imagine what this entails.

no doubt, the retailer continues to establish these one-off collections with some increasingly impressive names in fashion. but i must admit, the rest of the time, i’m unimpressed with most h&m pieces i come across. the entire store is looking cheaper and cheesier than ever.

heed our words, h&m: eventually, we will stop coming back. no matter the choo.

in the meantime, the news had made headlines for the retailer once again, so let’s hope the collection stands up to the hype. i personally do not consider choo scream-worthy. there are much sexier shoes out there. but i likey those black ones…