that deep, rich, most assuming color. non-color. at once striking, powerful, graceful, glamorous, nothing, everything: the shade drips with proposition. everything looks better in it. with it. against it.
we’ve always been drawn in by it, resisted against vibrant brights if black sat a moody option. even the sound of the word as it bubbles across lips, an inky sputter designed to conjur up as much the color as its unending context.
a stroke of genius it was when two ad agency partners decided to actualize their shared appreciation for all things black: a curated online collection of interesting things. so long as it is black celebrates the noir within every and anything: fashion, literature, music and the arts, all brought together under one singular, shaded pretense.
if only brasandranties had kept things so simple.
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