attention all corporate wannabes!! tryin to appeal to the kids these days?

behold, adidas’ house party commercial. check it here.

this is how you advertise. this is how you build brand equity. this is how you utilize celeb properties. and this is how you potentially fuck it all up in execution.

One thought on “brands.”

  1. JB says:

    Well said, so can we get at least a few celebrities out for a lotion party? this would be fun. By the way (free plug) what’s the name of the lotion line you are representing again?

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