last rainy wednesday evening bras and ranties donned our stella mccartney for h&m trench (the only trench we’ve ever owned) in honor of the official opening of toronto’s flagship burberry store on bloor st west.
the (very) impressive 9000 square foot space was jammed to the gills with fashion lovers, commentators and hangers-on. a few celebs were spotted among the crowds included a newly-auburn ali larter who will no doubt be kicking some hero ass in the killer burberry boots she had on. wantie.
the bubbles were flowing, the (delicious) dj was spinning and the crowd was so fun that bras and ranties almost forgot to take a spin around the store with her shopping goggles on. almost. with more burberry prints and bags than we thought possible, and the reimagination of the trench every which way, the store is quite literally the century and a half-old brand reimagined and brought to life. in fact, christopher bailey, burberry’s creative and design director had a hand in creating the store experience itself. and after seeing burberry’s breathtakingly feminine ss 2010 collection at london fashion week (which you can watch here) we are hungry for the label’s rise beyond outerwear and accessories to hit the shelves at this new stop on our bloor st wanderings. we wait with bated breath.
on a related (but unintegrated) note, we had to pass along burberry’s endeavour into the world of style blogs and social networking: art of the trench. inspired by (and launched with) blogger-god the sartorialist, the site will feature the universal and classic burberry trench worn different ways on different persons, with an invitation for all to share their own looks. we love the brand’s acknowledgement of a classic piece personalized and brought to life in a street style manner. check it here.