digi-shop

everyone seems to be fussing over the launch of looklet – essentially a virtual closet (a la cher horowitz). style your model from head to toe in order to better visualize the shape and versatility of the pieces you’re interested in purchasing.

we find the site to be not much more than a haphazard time-waster. product offering ranges from hermes to h&m, so there’s a really odd selection range (or at least, a really odd buyer).
we actually find it quite strange that this isn’t done more often, and that it hasn’t been nailed by any online site just yet (unless you care to prove me wrong?) i suppose the shooting and the coding can get pricey, but don’t most women want to shop this way – especially online?