going green.
does a term ever go stale? with all of the tech wonderments in the world (i won’t reference one…since the most up to date example i can think of is a memory stick, and i’m pretty sure that would classify me as out of touch) but with all those smarts, why the hell aren’t we already green? i digress…
if you’re curious as to whether the green-momentum will slow throughout 09, i say you’d better make sure it’s your colour. consumers will continue to demand planet-friendly; mostly because they’re informed, the rest because they want to be like everyone else. but a stat you can’t ignore: four out of five consumers say they are still buying green products, even in the midst of our recession, despite these products often costing more. (reuters)
so i can’t help but wonder…does it matter to you that you are handing your cash to the guys trying to get rich off of our latest fears…as long as we’re making ‘better’ choices for the planet? every key player plans to phoenix post-recession with a sustainability and eco-friendly strategy…does that really make us forgive and forget?
i pontificate. as we clean up the world shouldn’t we clean up the system? in the current world of manufacturing and marketing, fresh, innovative, game-changing brands can’t even get on a shelf because they’re not brought to you by a cpg* behemoth. why are dollars are wasted in desperate attempts to spike sales or spiff retailers, instead of building brands that make shiz better?
where are all the good ideas?
* consumer packaged goods, for my non-marketing amigos.