we stumled across this darling video by nike on another toronto blog, urbanebloc. we were totally enchanted with this little dude, his perspective, his perserverance, and his funny lookin head.
check it here (yes! we finally figure out how to embed video. we won’t bug that we can’t get it right justified. or at least, we’ll try not to)
it’s duly noted that the video is completely free of branding (though we’ve no doubt there’s about a thousand subliminal swooshes in there.) why would a brander support a lack of branding? well, because they’re nike. they don’t have to.
change the game.