it’s a fashion lover’s worst nightmare: the shopping doppelganger. the closet copycat. that girl – that infuriating girl – who buys everything you buy. we had one once, a friend found oft-embezzling our favorite finds, scheming and scheduling their wears. her wares. as our latest pieces became sequentially misappropriated (little else can ruin that new dress rush) so-went our patience: both with her and with having to lie about where we’d bought stuff. and, not before long, so-went our friendship, the stress of pillaged individuality (and lack thereof) evidently too much for either of us to bear.
we couldn’t help but be reminded of our stylistic single white female after stumbling on the fashion detector: soon to be released software that will allow random strangers to shoplift the style right off your back. the technology allows major retailers and malls to log inventory into a central identification database. any consumer can then have their browsers and phones scan photos (on websites, on facebook, even snaps of passers-by) for store, stock and price information. style stalking at its finest.
brasandranties tends to offer up this information rather willingly (not so much lately, since our lightbulbs burnt out and we’re too lazy and/or underwhelmed for canadian tire) as do the copious style diaries on the daily, but we must admit there’s something absurdly creepy about involuntarily providing it. not to mention twit-piccing the girl beside you because you like her ring. purchasing a top from h&m should not render us a mobile h&m billboard, a walking advertorial for their summer promo prices. and yet this seems to be the inevitable evolution of zuckerburg’s vision – his pot of gold at the end of this information rainbow we’ve all (mindlessly) shared. offered up on a silver platter. big brother is alive and well, and he wants to know where you got those shoes.