bras and ranties continues to encourage friends and clients (and strangers, but only when drunk) to hop on the bandwagon that is twitter. we tout the virtues of this universal world of personalities, a network linking us together in one democratized plane.
twitter is about real time happenings. to the second news. uniting strangers and communities based on proximity, interest and conversation. dialogue on real lives and opportunities for brands to engage. like it or not, it’s the real world. or a version of it, at least.
or you could just call it a cult. whatever.
those of you reluctant to get up on it (even the bite-sized bras and ranties goodness not enough to compel you) will perhaps instead by swayed by this: marie claire’s compilation of the best personalities en twitter. consider it your getting started list.