we find the recent news of a narciso rodriguez for ebay to be at once both killer and curious. killer because this way-in is quite obviously one of the most exciting ways forward for designers to offer their creative lines, experiments and one-offs. no longer limited to tailoring their offering to jive with big-box price points, a presence here opens the potential market to anyone and everyone who ebays. no need for retailer as middle man.
which is why we’re also left curious. that no one’s thought of it before.
direct to consumer offerings are both possible and plausible in the world of fashion. our increasing comfort and tolerance for blind purchasing (absent of trial, touch or test) is demonstrated through our sweeping fervor for online sample sales like gilt
and beyond the rack
. proliferation of capsule collections travelling through the racks of h&m and tarjay are making less of an impact. it’s time for something fresh. who’d have thought it would be ebay.