facebook is so over.
here, the suits respond to the people’s revolt against the incredibly counterintuitive, aesthetically unpleasing, functionally retarded new facebook. for the record, the worst thing that can happen to a brand is for it to become obvious that it’s really just a lame, uninspired nerd-herd running it.
anyways, the strategy:
live updating: one of the most common requests is the ability to see your stream update automatically. we will be adding the ability to turn on auto updating in the near future so you no longer need to refresh the page.
photo tags: in order to surface more photos you might like to see, we’ll be adding photos tagged of your friends to the stream. this will happen in the coming weeks.
more choices for applications: we’ve heard feedback that there is a lot of application content appearing in the stream. we will be giving you tools to control and reduce application content that your friends share into your stream.
see more highlights: highlights will update more frequently and will show you more content throughout the day to mirror more closely the content that the earlier news feed provided.
easier way to create a friends list filter: from the filters on the left, you will be able to create a new list of friends with which to filter the stream.